VERIFIED SOLUTION i
The message tracking report is showing multiple entries of a URL that was set for Link Tracking in the message template.
The 'name' is not specified for the URL(link) that is being set for link tracking in the Link Overview in the Message Template Designer (Visual Dialogue).
ResolutionUPDATED: September 6, 2017
Specifying a name in the Link Overview in the Message Template Designer (Visual Dialogue) will enable the count of clicks to accumulate under same name.