Geoenrichment Data Supports the most Demanding Vertical Applications

Geoenrichment data products provide comprehensive location-based attributes that meet the high standards of leading firms in many industries including insurance, retail, real-estate, and utilities enterprises. Information from a variety of attributes such as property attributes, flood risk, property fire protection, earthquake risk, crime index, proximity to coast, wildfire risk, premium tax, demographics, spending, market potential, lifestyle, socio-economic status and business data are pre-calculated so that a user can accurately and effortlessly combine it with other data sources like customer or prospect data. The pbKey from a geocoded address or US Address Fabric record makes this possible.

The Geoenrichment Suite of data product is broadly divided into three broad product variants: Property Attributes, Risk Data, and Demographics. A list of product constituents within each three product variants with their definition has been described below:

Property Attributes Data

Property Attributes Data provides the most current building attribute available for residential and commercial properties. It includes more than 200 property attributes incorporating details on the property owner information, address components, zoning, land use, property conditions, type, layout, valuation, assessor information, historical sales, parcel and address fabric link ids etc. Data covers over 149 million commercial and residential properties in the US, or overall 99% of all properties.

Risk Data Variants

  • Crime Index: CrimeIndex data measures the likelihood of where crime may occur by 11 crime types for all block groups in the US and Puerto Rico. The specific crime variables measured are: Overall Crime (a composite measure based on all crime types), Violent Crime, which is composed of the offenses such as murder, rape, robbery and aggravated assault and Property related crime such as burglary, larceny-theft, motor-vehicle theft and arson.
  • Distance to Coast: This data set is linked to location data based on the nearest coastal water. to it with name and type of water body connected to the coastal areas to account for hurricane storm surge.
  • Earthquake Risk: This data set provides information to easily determine the earthquake related information for a given location. The attributes include information on historical earthquake event details, fault lines and zones, soil classification and probable maximum loss of the expected insured loss after deductible, for structure and contents damage from large earthquakes.
  • Flood Risk: Flood Risk data contains attributes obtained from Flood Insurance Rate Maps (FIRMS), Flood Hazard Boundary Maps (FHBM), Digital Flood Insurance Rate Maps (DFIRM), Letter of Map Revisions (LOMR) and National Flood Insurance Program (NFIP) maps. The dataset can be used to determine the flood zone for a given location.
  • Premium Tax: GeoEnrichment data product variant on premium tax, help determine sales tax on insurance premiums written in some states. This allows insurers to correctly determine the rate due on each insurance policy.
  • Property Fire Protection: This dataset provides information to easily assess the structure fire for a given location along with information on drive distance and drive times to the three closest fire stations and distance to the nearest body of water for a given location which impacts the level of fire protection in rural areas where a local waterbody might be used as a source of water by fire fighters.
  • Wildfire: Incorporating the predicted severity (hazard) and the predicted frequency (risk) of wildfire in a given location, wildfire risk data provides comprehensive information on the danger that a structure is exposed to. This dataset provides a Risk50 score which is an overall rating on the likelihood of a wildfire at a given location.

Demographics Variants

Demographics are descriptors of people and places. For the consumption of this data, the demographic data described begins with people but is summarized at Census Block Group level. The demographic variables included in GeoEnrichment data products are
  • Business Summary: Contains aggregations of business establishments, employment, occupation, payroll, and retail sales for all standard census geography levels, as well as for ZIP Codes and Designated Market Areas.
  • Consumer Expenditure Potential: Data includes total expenditures, spending per household, and spending on various services and goods such as apparels, entertainments, personal care etc.
  • Consumer Vitality: It is an index that measures consumer desirability and performance at the Block Group (BG) unit of analysis. It is defined by six categories: Personal Economics, Community Economics, Education, Quality of Life, Crime and Health
  • Family: Contains information on family demographics such as household size, family type, household type, non-family households etc.
  • Household Financial Asset and Wealth: Household wealth or net worth is the difference between total assets and total liabilities at the household level. Assets include financial assets, vehicles, primary residence, investment real estate, business assets, and a residual category of non-financial assets. Financial assets Include transaction accounts (for example, checking and savings accounts), certificates of deposit, savings bonds, bonds, stocks, mutual funds, etc.
  • Household Income: Include various statistical attributes on household income (median, average, aggregate, per capita).
  • Housing Demographics: Data contains attribute on housing and household units, tenure, owner race, vacancy status, household size, rooms, occupancy etc.
  • Population Demographics: Contains estimates of population characteristics such as the population distributions by age, sex, marital status, race, and Hispanic origin.
  • Retail Sales Potential: Consumers purchase goods and businesses sell goods. The Retail Sales Potential (RSP) dataset provides estimates and projections of consumer potential organized by store type.
  • Socio-Economic Status: The socio-economic score (SES) is a comparative index value ranging from 1 to 100 which indicates the overall socio-economic status of an area. The value is derived from Household Income, Home Value, Occupational Level (percent white collar), and Educational Attainment.
  • Update Profile: Update Profile dataset contains information in the form of percent distributions, and median and averages (means) of demographic base variables such as total population, characteristics of population (i.e. age and sex composition) and households (i.e. household income) along with age groups and income groups information.

The datasets can be explored further from the data catalog or using the explorer tool in the Software and Data Marketplace.
UPDATED:  May 7, 2020