"Could not load file or assembly 'MapInfo.Confirm.Analytic.Google" message on Confrim web service or Connector

When trying to test the web service by pinging the URL, we get the error "Could not load file or assembly 'MapInfo.Confirm.Analytic.Google' or one of its dependencies. An attempt was made to load a program with an incorrect format."

This error has been reported for other targets apart from 'MapInfo.Confirm.Analytic.Google' but the cause was the same.

How to fix?

If you get this error while running the site in IIS 7+ on 64bit servers, you may have assemblies that are 32bit and your application pool will have the option "Enable 32-Bit Applications" set to False; Set this to true and restart the site to get it working.

Please follow the below process to fix this error message:

--> Open IIS by typing inetmgr at Run. 

--> Go to the server --> Application pools. Right click on the Application pool in question and click on "Advanced Settings". 

--> Set the option "Enable 32-Bit Applications" to True. See the attached screenshot IIS_Settings.png.
UPDATED:  September 25, 2019