Tag: bracketing

Shoppers who consider returns fraud acceptable are 10% more likely to find no-box/no-label returns difficult than those who adhere more closely to the rules.

Trunk time. It’s a term we coined back in 2003 to call attention to how long consumers tend to wait before returning an online purchase, often because of the perceived inconvenience of having to travel to a returns drop-off location.

Consumers open up about which kinds of returns fraud are socially acceptable

The (ahem) expansive popularity of athleisure drives lower return rates

The unexpected (and profit-driving) side effect of elastic waistbands on return rates