Ultra-fast delivery: Worth the hype?
For consumers making casual purchases, the option of free next-day delivery has a negligible impact on cart abandonment, and instead cannibalizes those who would otherwise opt for standard ground delivery. For consumers making time-sensitive purchases, the option of free next-day delivery reduces cart abandonment, but more significantly cannibalizes those who would otherwise opt for store pickup.
The shippers’ race to a great tracking experience
Our secret shopping data from 2,100 online retailers reveals shockingly low adoption of the tracking features most important to online shoppers, creating opportunity for retailers to set themselves apart with simple—and often free—upgrades.
Consumers’ top tracking priorities
Consumers’ top three priorities from a tracking experience are delivery date information, the ability to see updates without entering log-in information, and the option to get SMS/text updates.
Peering into Santa’s shopping list
42% of consumers expect higher free shipping thresholds, but 80% say they’ll buy online more or the same as last year. <br>The top categories shoppers plan to buy online for holidays are apparel, electronics, toys, media/entertainment, and beauty.
The Rorschach calendar test goes international
Retailers should avoid setting international shipping prices at checkout based solely on the cost of shipping and consider placing premiums in market where consumers value speed more highly.
Retailers’ top tracking priorities
Delivery tracking is a highly mature and largely commoditized space with several dozen providers of tracking software, in addition to solutions offered by carriers themselves.
No post on Sundays
This month on BOXpoll, we wanted to get more insight into how consumers think about delivery days.
Share your ETA when you’re OTW
77% of consumers wish more retailers offered estimated delivery time as part of tracking, but more than half notice it’s often inaccurate.
Too many cooks in the kitchen?
42% of retailers give their logistics and operations leaders final authority on choosing a delivery carrier, while only 27% give operations teams the same authority for carrier rating and manifesting software.
Is normal really back?
While COVID is now at the bottom of shoppers’ reasons to buy from home, more than half (56%) said their motivations for buying online have changed since the peak periods of the pandemic.
International carts gone MIA
Expectations around cross-border delivery aren’t changing—but more international shoppers think shipping is too slow.